The PERS Modernization Program constitutes a comprehensive, multi-year endeavor encompassing a diverse array of projects dedicated to the transformation of the core pension administration infrastructure and the concurrent eradication of the existing dependency on offline tools and improvisational measures. My responsibility entailed the conceptualization and development of a distinctive word mark, logo mark, and branding strategy for this pivotal initiative. To symbolize its overarching principles of direction, guidance, stability, and purpose, I created a 'North Star' inspired logo mark. During my collaboration with the program director, I meticulously ensured that the branding faithfully embodied the envisioned aesthetics and essence of this program.
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